Integrated Digital Strategist

SUMMARY:
Integrated Digital Strategist

POSITION INFO:
About the Role This is a high-impact leadership role designed for a commercially-minded strategist to connect business objectives, audience insights, and creative direction into coherent digital approaches. You will own the full strategy lifecycle for a portfolio of key accounts while benefiting from a structured 12-24 month growth pathway toward becoming the Head of Strategy. Key Responsibilities Client Strategy Leadership: Lead the strategic direction for 5-8 key accounts by defining audience frameworks, campaign architecture, messaging hierarchies, and measurable business outcomes. Execution Alignment: Collaborate with creative, media, and delivery teams to ensure the strategic vision is maintained from the presentation stage through to final execution. Performance & Optimisation: Provide weekly oversight on active campaigns, identifying opportunities to improve outcomes across media mix, landing pages, conversion journeys, and offer structures. Growth & Upsell Strategy: Identify expansion opportunities within existing accounts (including CRO, MarTech, and CRM) and lead the strategic case for client growth. New Business Strategy: Act as the strategic lead on high-value pitches, defining the narrative and market insights to drive agency acquisition. Capability Building: Strengthen the agency's internal strategic output by mentoring account managers, improving briefing quality, and developing reusable frameworks and templates. Creative Testing: Develop structured testing plans in collaboration with media teams to translate performance data into actionable creative learnings. Requirements Extensive experience in digital marketing strategy, with a proven track record of managing integrated campaigns across multiple channels. Proven ability to translate complex business challenges into simple, actionable, and measurable strategic roadmaps. Strong commercial acumen with experience in identifying and closing upsell opportunities or contributing to successful new business pitches. Experience in audience insight development, market context analysis, and behavioural drivers. Technical familiarity with CRO, CRM, marketing technology, and performance measurement frameworks. Exceptional presentation and communication skills, with the ability to influence C-suite stakeholders and internal creative teams. Previous experience in a mentorship or leadership capacity is highly advantageous. What's on Offer Career Progression: A clearly defined 12-24 month structured pathway to a Head of Strategy position. Commercial Incentives: Competitive commission structure (10%) on strategist-originated upsell revenue. Strategic Influence: Significant ownership of high-value accounts and the opportunity to shape agency-wide methodologies and IP. Professional Growth: Dedicated time allocation for performance review, training, and thought leadership. Collaborative Environment: Work within a high-performing team where strategy is at the forefront of the agency's value proposition.