General Sales Manager / Dealer Principal Passenger & Commercial Vehicle Dealership - KwaZulu-Natal, Newcastle

SUMMARY:
Remuneration: R45 000 - R60 000 Basic (dependent on experience) + Excellent Performance-Based Incentive + Company Vehicle + Fuel Allowance + Provident Fund
 
Purpose Of The Job:
A well-established Passenger and Commercial Vehicle Dealership in Newcastle is seeking an experienced, dynamic, and highly driven General Sales Manager / Dealer Principal to lead the dealership's sales operations and overall business performance.
This opportunity is ideally suited to a hands-on leader with a proven track record in dealership management, sales growth, profitability, customer satisfaction, and team development. We are looking for a true hunter, a results-oriented go-getter who thrives in a competitive environment and has the ability to drive both revenue and operational excellence.
 
Ideal Candidate
The successful candidate will be a high-performing dealership leader capable of managing the dealership as a business owner would, while simultaneously driving exceptional sales performance, customer satisfaction, and long-term profitability. This role requires an ambitious individual with the ability to lead from the front and consistently deliver outstanding results.

POSITION INFO:
Key Responsibilities: Sales Leadership Drive new and used vehicle sales performance across Passenger and Commercial Vehicle divisions Develop and implement sales strategies to achieve and exceed dealership targets Monitor departmental performance, profitability, and market share Lead, motivate, mentor, and develop Sales Managers and Sales Executives Ensure excellent lead management and conversion ratios Drive dealer profitability through vehicle sales, F&I penetration, and value-added products Dealer Principal Functions Assume full responsibility for the overall dealership performance and profitability Manage departmental heads and ensure alignment with business objectives Analyse financial results and implement corrective actions where necessary Ensure compliance with manufacturer standards and dealership policies Build and maintain strong relationships with customers, key stakeholders, suppliers, and manufacturer representatives Develop and execute business plans to grow market share and dealership profitability Ensure exceptional customer satisfaction and retention Oversee operational efficiency, staffing, and expenditure management Business Development Identify new business opportunities within the region Increase fleet and corporate sales opportunities Develop strong community and business relationships to enhance dealership visibility Continuously assess competitor activity and market trends Minimum Requirements: Minimum 5 years' senior management experience within a franchised motor dealership environment Proven experience as a General Sales Manager, Dealer Principal, or Senior Sales Management professional Strong understanding of Passenger and Commercial Vehicle operations Demonstrated ability to achieve and exceed sales and profitability targets Sound financial and business acumen Strong leadership, coaching, and people management skills Excellent communication, negotiation, and presentation abilities Valid driver's licence Stable career history with contactable references Motor Industry experience Essential! Personal Attributes Dynamic and energetic leader Highly motivated hunter personality Results-driven and target-focused Entrepreneurial mindset Strong decision-maker Hands-on, proactive, and accountable Commercially astute and customer-centric Resilient and driven to succeed Professional, confident, and influential Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful. Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application. Applications should be submitted no later than 1 week from advertising.