Experienced Vehicle Sales Consultant (Senior) - Ford Robertson

Rola Motor
Western Cape
Full-time
Posted 3 weeks ago
Full-time Marketing & Sales
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Job Description

  • We are looking for an experienced, high-performing Senior Vehicle Sales Consultant to join our dealership team.
  • This role is suited to an accomplished automotive sales professional who understands the full vehicle sales process, consistently delivers against targets and is passionate about creating exceptional customer experiences.
  • As a Senior Sales Consultant, you will be expected to lead from the front, maximise every sales opportunity and serve as a role model to the wider sales team.
  • Competitive Basic Monthly Salary
  • Lucrative Incentive and Commission Structure
  • Company Vehicle
  • Provident Fund and Medical Aid Benefits

Minimum Requirements    

  • Grade 12 / Matric.
  • Minimum 3 years' proven experience in vehicle sales, preferably within a franchised dealership environment (Ford brand advantageous).
  • Proven track record of consistently achieving sales targets.
  • Valid driver's licence.
  • Excellent communication and interpersonal skills.
  • Strong negotiation and closing ability.
  • Strong computer and CRM literacy.
  • Sound understanding of the vehicle sales process.
  • Good product and market knowledge.
  • Ability to work under pressure and meet demanding targets.
  • Professional presentation and customer-focused approach.

Duties and Responsibilities    

  • Achieve and consistently exceed monthly new vehicle sales targets.
  • Generate new business through proactive prospecting, referrals, networking and digital leads.
  • Manage the complete sales process from initial enquiry through to vehicle delivery.
  • Build and maintain strong, long-term customer relationships.
  • Conduct professional vehicle presentations and demonstrations.
  • Identify customer needs and recommend appropriate vehicle solutions.
  • Prepare quotations and negotiate professionally to maximise sales and profitability.
  • Effectively handle objections and close sales.
  • Maintain a healthy and active sales pipeline.
  • Ensure all leads are followed up promptly and professionally.
  • Maintain accurate customer and prospect information on the CRM system.
  • Work closely with F&I and Sales Administration to ensure a seamless customer journey.
  • Ensure all required sales documentation is completed accurately and timeously.
  • Drive high levels of customer satisfaction and CSI.
  • Maintain strong product knowledge and remain informed about promotions, campaigns and competitor activity.
  • Assist and guide less experienced Sales Consultants through coaching, support and sharing best practices.
  • Lead by example in terms of professionalism, customer service, work ethic and achievement of targets.
  • Participate in dealership events, campaigns and marketing initiatives.
  • Uphold all dealership, Group and manufacturer policies and standards

Deadline:26th October,2026

Interested in this role?

You'll apply on Rola Motor's own site before 5 November 2026. Put your most relevant experience at the top of your CV first.

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Job details
Job TypeFull-time
LocationWestern Cape
CategoryMarketing & Sales
Experience3+ years
Posted12 October 2026
Closing Date5 November 2026
Rola Motor
Western Cape

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