Digital Strategist

SUMMARY:
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POSITION INFO:
Red Ember Recruitment is seeking to hire a Digital Strategist for our client based in Midrand. The Digital Strategist will be responsible for developing, implementing, and managing integrated digital marketing strategies aligned to client objectives. This role requires a blend of analytical expertise, creativity, and strategic insight to drive campaign performance, elevate client satisfaction, and support operational excellence within the Digital Operations function. ​ Strategic Planning Conduct detailed digital audits and assess client digital maturity. Build comprehensive digital marketing strategies aligned to client business, sales, and marketing goals. Develop: Audience segmentation and research. Communication and messaging plans. Marketing calendars. Content production strategies. Campaign concepts and performance road maps. Budgets, forecasts, and delivery timelines. Project Management & Client Delivery Lead client onboarding and digital platform setup. Oversee monthly strategy fulfilment through Digital Marketers and cross-functional teams. Ensure quality, accuracy, and timeliness of all deliverables. Manage all client-facing communication including strategic planning, reporting, troubleshooting, and additional requests. Monitor and report on client KPIs, ROI, and campaign performance. Identify opportunities for up selling, cross-selling, and service optimisation. Manage Dig Ops sales reporting and business unit workflow optimisation. Data & Performance Analysis Analyse market trends, competitor activity, and consumer insights. Use analytics platforms to evaluate campaign performance and refine strategies. Produce actionable insights for continuous optimisation across all channels. Thought Leadership & Training Stay informed on digital trends, emerging technologies, and platform updates. Provide internal training to Digital Marketers and other relevant teams. Offer client training where needed to support strategic implementation. General Leadership Lead, mentor, and performance-manage Digital Marketers. Coordinate resource allocation across departments to support delivery timelines. Collaborate effectively with internal teams to ensure cohesive production and campaign execution. Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years experience in digital strategy or a similar role. Strong working knowledge of: Google Suite: Analytics, Tag Manager, Search Console, Merchant Center, My Business, Google Ads. SEO Tools: SEMRush, Screaming Frog, and other optimisation tools. Social Platforms: Facebook, Instagram, LinkedIn, WhatsApp. Paid Media: Meta Business Manager, LinkedIn Campaign Manager. Content Marketing: Multi-format content planning and approval. Analytics & Reporting: Whatagraph or similar systems. Skills & Competencies Deep understanding of: SEO standards, processes, and optimisation techniques. Google Ads best practices and campaign optimisation. Organic and paid social media marketing. Content marketing execution and performance drivers. Strong analytic ability with the capability to interpret complex data. Excellent verbal and written communication skills. High-level problem-solving, decision-making, and planning skills. Strong leadership and people-management abilities. Ability to manage multiple client portfolios simultaneously. Exceptional attention to detail and organisational skills. Additional Requirements Basic understanding of website design and development (HTML5, Shopify, WordPress, Wix, etc.). Familiarity with AI tools and Google Workspace. Ability to train internal staff and contribute to operational improvements.