- Proactively acquire customers and deliver sales against agreed targets.
- Deliver efficient and professional customer service and resolve queries across all touchpoints.
- Support lead generation and simplex activities to contribute to branch growth.
- Action and conversion of quality leads and campaigns; maintain pipeline hygiene and accurate reporting.
- Execute DHA and MVNO offerings precisely and securely, meeting service levels and audit requirements.
- Champion digital and self-service adoption including customer education to reduce assisted transactions.
- Operate flexibly across diverse branch formats and customer segments.
- Deliver first‑time‑right customer outcomes and uphold service excellence.
- Apply governance, risk and compliance standards (incl. FAIS, AML/CFT, TCF, POPIA) in every interaction.
- Collaborate within the team and contribute to a continuous improvement of performance culture.
- Deliver a consistently exceptional in-branch customer experience by proactively welcoming, guiding, and supporting customers, while promoting efficient service, alternative banking channels, and upholding Absa’s service standards, image, and brand in a safe, professional, and well‑managed branch environment.
ACCOUNTABILITIES
Customer Advisory & Sales
- Conduct comprehensive personal financial needs analyses
- Provide advice and sell approved retail banking products (transactional accounts, savings, lending, credit, insurance, investments as applicable)
- Explain product features, benefits, risks, and costs clearly
- Achieve individual sales, growth, and cross-sell targets
Customer Relationship Management
- Build and maintain long-term relationships with assigned customers
- Proactively manage customer portfolios to retain and grow value
- Conduct regular portfolio reviews and engagement follow-ups
Customer Experience & Service
- Deliver a professional, consistent, and personalised customer experience through welcoming, guiding, and supporting customers, while promoting efficient service, alternative banking channels
- Uphold Absa’s service standards, image, and brand in a safe, professional, and well‑managed branch environment.
- Resolve customer queries and manage escalations effectively
- Support digital adoption and financial education initiatives
Compliance, Risk & Governance
- Operate in accordance with FAIS, FICA, AML, and internal risk policies
- Maintain accurate advice records, documentation, and disclosures
- Complete regulatory training and CPD requirements
- Identify and escalate conduct or operational risks