Campaign Performance Manager

𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞:

The Campaign Performance Manager will take full ownership of managing and optimizing paid media and SEO campaigns across multiple client portfolios. The primary goal is to deliver high-quality, actionable leads, measurable ROI, and seamless funnel structures while maintaining strict alignment with client budgets and database system integrations.

• Plan, launch, and manage cross-platform paid campaigns (Google Ads, Meta, LinkedIn) ensuring strict alignment with client brand guidelines and lead generation targets.
• Develop and implement robust on-page and technical SEO strategies (site architecture, keyword mapping, meta tags) to drive organic visibility and conversions.
• Map structured lead funnels to enforce strict lead qualification and scoring mechanisms. Setup and manage Mailchimp databases, automated email nurture sequences, and conversion-linked autoresponders.
• Diligently track multi-client campaign spends to maximize ROI metrics without breaching allocated budgets.
• Audit campaign metrics daily and weekly. Continually optimize target demographics, ad creatives, database segmentations, and email flows.
• Produce clear, concise analytics reporting tracking foundational metrics (CPL, CTR, organic traffic, ROI, and funnel progression).