Business Generator

Job Purpose

Fidelity SecureDrive is seeking a results-driven and highly motivated Business Generator to generate qualified B2B sales opportunities through proactive outbound prospecting.

The successful candidate will identify potential clients, engage decision-makers, qualify business opportunities, and schedule appointments for the sales team.

The primary focus of this role is to build and maintain a strong sales pipeline by making outbound calls, securing meetings, and creating opportunities for the growth of Fidelity SecureDrive's vehicle telematics, fleet management, tracking, and driver risk management solutions.

Key Responsibilities

Lead Generation & Prospecting

• Conduct outbound calls to prospective business clients daily.
• Identify and target potential customers across various industries including logistics, transportation, security, construction, fleet operations, vehicle rental, and corporate fleets.
• Source and qualify leads through databases, referrals, networking platforms, and marketing campaigns.
• Appointment Setting
• Engage decision-makers including Fleet Managers, Operations Managers, Procurement Managers, Business Owners, and Directors.
• Understand customer needs and business challenges.
• Schedule qualified appointments.
• Confirm appointments and ensure attendance through proactive follow-up.

Customer Engagement

• Present the value proposition of Fidelity SecureDrive solutions.
• Handle initial objections professionally and effectively.
• Develop relationships with prospects to create future sales opportunities.
• Maintain regular communication with prospects throughout the sales cycle.
  

CRM & Reporting

• Accurately capture all prospect interactions on the CRM system.
• Update lead status, contact information, and activity records.
• Track and report on calls made, appointments booked, opportunities generated, and conversion rates.
• Provide weekly pipeline and activity reports.

Market Intelligence

• Monitor competitor activities and industry trends.
• Gather customer feedback and market insights.
• Identify emerging opportunities within target industries.

Qualifications

• Matric / Grade 12 (Essential).
• Sales or Business-related qualification (Advantageous).

Experience

• Minimum 2 years' experience in outbound B2B sales, telesales, lead generation, or appointment setting.
• Proven track record of generating qualified sales leads and booking appointments.
• Experience selling fleet management, telematics, vehicle tracking, SaaS, security solutions, or business services will be advantageous.
• Experience using CRM systems such as Salesforce, HubSpot, Microsoft Dynamics or similar.

Knowledge & Skills

• Excellent telephone communication and sales skills.
• Strong prospecting and lead qualification abilities.
• Ability to engage with senior-level decision-makers.
• Strong objection handling and negotiation skills.
• Good business acumen and understanding of B2B sales processes.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite.