Description
- The Bid Content Writer is responsible for owning and leading BDO UK's content proposition across Templafy, proposal knowledge assets and reusable content libraries. The role ensures colleagues have access to high-quality, compelling and scalable content that supports effective self-service content creation and proposal development.
- Working closely with stakeholders across Sales, Marketing, Bids & Proposals and Knowledge Management, the role partners with the Bid Hub Knowledge Senior Manager to create, maintain and continuously improve the firm's content ecosystem. The role combines content leadership, stakeholder management, people management and operational delivery. A key focus is ensuring content remains client-focused, accurate and easy to use, while driving consistency, efficiency and quality across proposals, presentations and other client-facing materials.
Requirements
Key Responsibilities
Under the direction of the Bid Hub Knowledge Senior Manager, you will:
Content Strategy and Development
- Develop, write and maintain high-quality content for the automated bid template system, Templafy, ensuring reusable content assets remain accurate, relevant and aligned to the firm’s value proposition and messaging.
- Create, edit and optimise proposal content, executive summaries, and pitch materials across all service lines.
- Collaborate with subject matter experts and business stakeholders to translate complex information into compelling, client focused content.
- Support the development of value propositions, win themes and solution narratives across all service lines.
- Lead the ongoing development, maintenance and optimisation of reusable content assets, proposal knowledge resources and Templafy content libraries across all service lines.
- Act as a subject matter expert for bid content, providing guidance and recommendations on messaging, content structure, storytelling and content effectiveness.
- Support the Bid Hub Knowledge Senior Manager in maintaining content standards, governance processes and quality assurance across reusable content assets and knowledge resources.
Team Leadership and Capability Development
- Share best practice content development techniques and proposal writing expertise across the wider team.
- Contribute to the continuous improvement of content processes, standards, guidance and training materials.
Experience and Capabilities:
Essential
- Minimum 5 years' experience developing, writing and editing proposals, marketing or business development content within an Agency, Professional Services or B2B environment.
- Proven ability to develop compelling value propositions, win themes and client-focused messaging that supports business growth and strategic pursuits.
- Experience leading storyboarding sessions, content workshops, proposal reviews and final content sign-off processes.
- Strong understanding of content governance, knowledge management and the maintenance of reusable content libraries and knowledge assets.
- Excellent written English language skills with the ability to translate complex technical information into clear, engaging and persuasive content.
- Experience managing stakeholders and building trusted relationships across multiple business functions.
- Demonstrated people management, coaching or mentoring experience, including developing and supporting team members.
Advantageous
- Experience working with content management, knowledge management or proposal automation platforms such as Templafy.
- Experience leading content workstreams, content development initiatives or knowledge management projects.
- Experience supporting bids, proposals and strategic pursuits within a professional services environment.
Attributes, Requirements & Skills
- Exceptional writing, editing, proofreading and business storytelling capabilities
- Forensic attention to detail with the ability to ensure accuracy, consistency and high-quality across all content outputs.
- Ability to develop senior stakeholder relationships with the gravitas to be ‘at the table’ and be seen as a trusted adviser.
- Ability to facilitate discussions, shape ideas and guide teams towards compelling content solutions.
- Commercial awareness and understanding of how effective content contributes to business development and win success.
- Strong organisational, prioritisation and time management skills, with the ability to manage multiple workstreams simultaneously.
- Comfortable operating in a fast-paced environment with competing priorities and ambiguity.
- Strong collaborating and relationship-building skills, with the ability to work effectively across Sales, Marketing and Knowledge Management teams.
- Ability to take a ‘strategic view’, identifying improvement opportunities and challenge the status quo.
- Experience in presenting concepts, ideas and recommendations to stakeholders and teams.
- Commitment to continuous learning, personal development and knowledge sharing.
Professional Development and Firm Compliance
- Take ownership of personal development, actively seeking feedback and identifying opportunities to enhance performance, capability and leadership effectiveness.
- Participate in relevant training, development programmes and knowledge sharing activities across BDO WAVE, BDO UK and the wider firm to support continuous learning and career growth.
- Contribute to the development of team capability by sharing knowledge, coaching colleagues and supporting learning initiatives.
- Ensure compliance with all BDO policies, procedures, risk management requirements and quality standards, escalating issues where appropriate.
- Demonstrate and promote BDO’s values, behaviours and commitment to delivering exceptional service in all interactions.
Key Stakeholders
- BDO UK and BDO WAVE (SA) Teams
Leadership and Management:
- Managing Director (BDO WAVE)
- Director of Quality (BDO WAVE)
- Sales and Marketing People Manager (BDO WAVE)
- UK Bid Hub Knowledge Senior Manager
Bids and Proposals Community:
- Bids and Proposals Leads and Teams
- Senior Bids and Proposals Managers
Business & Technical Stakeholders:
- Lead Partners
- Subject Matters Experts
Marketing, Content and Knowledge Teams:
- Design and Content Teams
- Sales and Marketing Teams
- Knowledge and Asset Management Teams
Technology and Enablement