Area Manager

Purpose of the role:
The Area Manager is accountable for overseeing branch and site operations within a defined geographical region. Acting as the critical link between senior leadership and regional teams, the Area Manager ensures the effective implementation of Booyco Electronics' strategic objectives. This includes driving business development, enforcing SLA compliance, improving operational efficiency, enhancing customer satisfaction, and developing high-performing teams. The role demands strong commercial insight, proactive leadership, and a commitment to creating "Raving Fans" through consistent service excellence.


Education, experience and competencies:

• Matric and National Diploma in Engineering, Business Management, Operations
• Bachelor's Degree in Engineering, Business Management, Operations. A post-graduate qualification is advantageous
• Minimum 5–8 years in operations or field services, with at least 3 years in a leadership or regional management role, preferably in mining, manufacturing, or industrial sectors.
• Solid understanding of MHSA, OHSA, Section 21 files, SLA management, and mine site operational requirements.
• Experience with risk assessments and compliance is essential.
• Proficient in MS Office Suite (especially Excel), report writing, and operational systems (e.g., BECS or ERP systems).
• Medically fit for site visits and physically able to conduct inspections. Strong written and verbal communication in English.
• Valid driver's license. Willingness and ability to travel to client sites.

Responsibilities:

• Build and maintain strong, professional relationships with both internal and external stakeholders.
• Address customer queries promptly, within 5 working days, through on-site or telephonic engagements.
• Allocate a minimum of 40% of working time to customer-facing interactions, including at least two site visits per client per month (with and without Account Managers).
• Conduct regular site audits with Account Managers and Superintendents to evaluate compliance with Booyco standards and mine procedures.
• Ensure timeous closure of all operational deviations and non-conformances.
• Oversee branch inventory and enforce minimum stock levels with loss prevention strategies.
• Monitor and resolve COC non-compliances in collaboration with Account Managers.
• Maintain high standards of housekeeping and mitigate branch-level risks.
• Manage and support all area projects to ensure delivery within scope, time, and budget.
• Submit complete and accurate reports including Sales Orders, Timesheets, FS Sheets, Visible Field Leadership Observations, Installation Inspections, , Mine Family Tree Data, Section 21 Files, Sales Turnover, and 16.2 Reports.
• Submit complete and accurate reports MANCO Reports, Month-End Reports
• Monitor and control regional budgets, ensuring alignment with Account Managers' targets and company financial objectives.
• Identify and implement cost-saving opportunities while maximising profitability.
• Drive resolution of repairs and BERs to ensure full cost recovery from clients.
• Drive resolution of on time overdue invoices and outstanding PODs.
• Ensure all SLA contracts are accurately invoiced monthly and reviewed regularly for scope, pricing, and terms.
• Approve/decline clocking in, out, overtime and travel claims weekly on BECS.
• Ensure each operational site maintains a compliant and audit-ready Section 21 file.
• Enforce compliance with the MHSA, OHSA, and other relevant safety legislation.
• Review and update risk registers monthly, identifying and mitigating emerging risks.
• Drive a proactive safety culture through incident trend analysis, inspections, and documentation audits.
• Conduct internal audits and enforce timeous close-out of findings to avoid repeat non-conformances.
• Ensure weekly completion of 1 Planned Task Observations (PTOs) and 1 Over Inspections related to COC, maintenance, and installations.
• Lead incident response protocols for all incidents/accidents and oversee all disaster management reporting.
• Lead a regional team of Account Managers and Superintendents to achieve strategic goals.
• Ensure headcount aligns with the organogram and all critical vacancies are filled.
• Address and resolve all staff-related concerns timeously.
• Enforce performance management in collaboration with HR, including evaluations, coaching, and corrective actions.
• Review and manage leave planning across the branch.
• Promote collaboration, accountability, and mutual respect within Booyco.
• Foster retention and engagement through the implementation of the Legitimate Leadership Model (Means, Ability, Accountability).
• Identify training needs and drive continuous upskilling via on-the-job training, mentoring, and the buddy system.
• Ensure execution of the area training matrix and ongoing training for Account Managers and Superintendents on company procedures.
• Actively promote the #mybooyco culture across the region.
• Develop and execute strategies to drive regional growth and expand market presence.
• Identify and pursue at least one new business opportunity or project per week.
• Manage annual pricing reviews for SLA and commodity contracts, ensuring increases are submitted at least 120 days before expiry to maintain profitability and sales targets.